Dealer Technology Blog

What Defines a Platform?

A traditional Platform used to denote a structured environment for software development. It fostered the programming of an underlying subsystem including - language, runtime, components and all associated libraries and binaries.

Today, the industry might consider a platform to be anything that you can build upon.  Some solution providers rely on vague descriptions, claiming they offer cloud computing for dealerships. Don't be fooled. With more agencies and companies adopting the power of the cloud, it has become crucial to understand open platform basics and the different deployment models. The cloud model is composed of five essential characteristicsthree service models, and four deployment models.

But what exactly is a Platform?  After releasing its 16th and final version, The NIST Definition of Cloud Computing has been widely adopted as the de facto definition. 

"Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction."

The smartphone makes a perfect example. Each device has its own form factor,  an operating system, and the ability to interconnect with other software streams. Other "Apps" can be added to the phone that were not originally foreseen at the time of its initial purchase. The main emphasis being that application platforms are customizable and can be doing something markedly different five years after they were initially built. 

PRODUCT software was not designed for this type of development approach. Traditional software was built to be proven and stable right out of the box. It had to be downloaded or installed to your hard drive and it operated systematically with predictable functions. These software products came with predefined business logic that narrowed their ultimate breadth of scope. 

PLATFORM software beats a product every time because no software vendor can foresee the domain logic of a customer company longer than a couple of years. Companies who invest in platforms developed faster and cheaper than if they built stand-alone products. For example, Apple iTunes started by selling music tracks and now uses the same framework to sell videos. Amazon first developed an online retail framework and started by selling books. Over time they've expanded their retail framework to offer more than 12 million products.

Implementing the right technology can help your organization reap the promised benefits of cloud computing - Cost Savings, Energy Savings, Rapid Deployment and Customer Empowerment. A true platform should be device agnostic, offer APIs at no additional charge, and enhance your web security.  Software Multitenancy allows cloud computing to support a larger group of user needs, potentially in different departments and at different locations. When your entire business can run on the same cloud instance, charging per rooftop fees is no longer necessary.    

DealerTeam is an open platform that allows multiple business models to be built and supported. Our cloud-based Apps help support different data models structured to be flexible and built for change. The foundation exists to develop and deploy distinguished software applications in short and foreseeable release cycles. Businesses who embrace platform technology understand that change is constant. They're motivated by flexible and cost-wise development, faster customer-facing deployment, and the freedom to build modular integrations with other vendors.  

Read More

Taking off the Handcuffs

What kind of Automotive blog has the subject line "Taking off the Handcuffs"?   

Read More

Three Trends Boosting Service Productivity     

The modern world is changing the way consumers gather information, purchase products, and socially engage with brands. Mobile technologies provide intelligence at your fingertips while open platforms connect more people than ever. Brand loyaltiy has grown to expect companies provide real-time responses, personalized interactions and better customer services. 

Read More

The Customer Focus Effect

  • DealerTeam is serious about customer success. We know what modern consumers have come to expect when engaging with dealerships. Our Automotive Success Platform provides the tools necessary to revolutionize a car deal but that's just the beginning. How do you earn customers for life? 
  • Whether attending Dreamforce or not, you're invited to our intimate dinner November 8th where you can connect with award-winning innovators in Customer Success and Support.

    The Customer Focus Effect - is an invitation-only evening featuring speakers from Adobe, Cisco, SAP, Oracle, and the San Francisco Giants.

    At this master panel and award ceremony, you'll have the opportunity to:

  • Gather among visionaries who are building the future of customer relationships.

  • Learn best practices for creating a truly customer-focused organization from experts in the fields of support and success.

Sign up now —before space runs out!


Meet celebrated business leaders and discover their winning strategies, all while you enjoy

dinner and drinks on us.

Read More

Key digital moments changing the auto industry

Read More

Dynamic pricing of Inventory starts with access to real-time data.

American Airlines employed dynamic pricing nearly 40 years ago when they introduced "super-saver" fares and constantly adjusted ticket prices based on seat availability, passenger demand, and how far in advance customers made reservations. Disneyland recently introduced a new policy to charge admission prices ranging from a 4% discount on slow days to a 20% increase on the busiest days. Uber and Lyft charge higher rates on Saturday nights, while retail giants like Amazon use dynamic pricing to match their inventories with demand.

So what’s driving businesses today to adopt American Airlines early pricing approach? The short answer is access to technology and computer power. American and other airlines had massive computer-reservation systems in the past that allowed them to exploit real-time data. Many businesses today rely on cloud-based platforms that provide real-time data around inventory and consumer demand. For industries like automotive, access to large amounts of real-time data could offer a lot more than dynamic pricing tactics.

Companies are being forced to adapt how they design, market, and deliver products/services as growing transparency, customer engagement, and mobile networks influence new consumer behaviors. “Leaders must wake up,” Marc R. Benioff, Chairman and Chief Executive Officer of US technology company Salesforce, declared. “We are in a leadership crisis. We are seeing technological shifts and changes on a scale we have never seen on this planet. These require severe and extreme leadership.”

A surge of mobile devices, social media and other means of collecting digital information has made it possible to obtain detailed, accurate data on almost anything. But to glean valuable insights from the vast amounts of data, dealerships must require a common standard for data collection, maintain open access, and employee enough computer power for interpretation. Mary Barra, Chief Executive Officer and Chairman of General Motors believes “The auto industry will change more in the next 5 to 10 years than it has in the last 50.”

The future of cloud computing in the automotive sector will also lead to a supply-side miracle, with long-term gains in efficiency and productivity. Transportation and communication costs will drop, logistics and global supply chains will become more effective, and the cost of trade will diminish. Inovaters who leverage cloud-based platforms for research, development, marketing, sales, and distribution will significantly disrupt industry leaders and break long standing value chains with improved quality, speed, and the price at which value is delivered.
Read More

The top 5 things Spock would say about your CRM

For over 50 years Star Trek's Spock has been a relevant and popular philosopher accessible to everyone. With his inspirational logic and struggle with emotions Spock's insights have made him one of the most influential characters to grace screens across the world. Here are five famous Spock insights that apply to your dealership CRM system.

Fascinating is a word I use for the unexpected; in this case, I think interesting would suffice. -- Star Trek, season 1, episode 17 ("The Squire of Gothos", 1967)

Does your CRM make the dealership hum? Does it allow customers to log in and see the same relevant information available to your associates? Is it available on a mobile device? What makes your CRM fascinating...probably nothing.

Read More

Subscribe to Email Updates

Recent Posts